Some Big Wins at this years Shop! ANZ Industry Awards!

Produced with our awesome agency partner Spark Brighter Thinking, these projects showcase the power of collaboration from a strong strategic creative idea and out of the box thinking through to innovative production methods.

These are the result of a combined can do attitude where the best outcome for the client is the goal, to maximise the impact within the budget, timing and specification constraints.

Before the awards, make sure to check out the amazing work from the team below!

Microsoft Xbox Indiana Jones

🏆 Gold – Window Displays

🏆 Gold – Retailer Exclusive Display

🥈 Silver – Consumer Electronics

🥉 Bronze – Retail Industrial Design – Temporary Display

The background and market context for this campaign was that in order to promote the launch of the Xbox Indiana Jones and the Great Circle video game, Microsoft needed an engaging holiday window display.

Microsoft’s key objective was to showcase this collaboration through an interactive, fun experience across their flagship Microsoft Experience Centre stores in London, Seattle, New York and Sydney’s Pitt Street.

The displays needed to capture the adventurous essence of the game while fitting into the holiday atmosphere.

 Prime Video Primeville Sweetspot

🥈 Silver – Experiential

🥉 Bronze – Specialty Retail, Lifestyle & Service Providers

Prime Video needed to be promoted as an Entertainment Hub, where the user’s experience can be transformed from “content chaos” (too many passwords to too many streaming services for a revolving number of shows) into a streamlined one-stop-shop.

The Prime Video offerings that transform this user experience are the combined features of:

• Included with Prime (shows that can be viewed on Prime Video at no extra cost)

• Add-ons (a third-party channel such as Paramount+, BritBox, Hayu, AMC+)

• Rent or Buy (one-off rentals of particular shows or movies)

The immersive, interactive and multi-channel experience provided through SXSW 2024 offered the perfect environment to showcase this approach.

Microsoft Xbox Forza x Jordan

🥈 Silver – Retail Industrial Design – Permanent Display

🥉 Bronze – Retailer Exclusive Display

The activation was driven by several collaborations between Xbox, the video game Forza, and NBA superstar Luka Dončić's new Jordan branded basketball sneaker.

An immersive, in-store experience was required, allowing visitors to engage directly with these exciting new releases. The goal was to provide a hands-on experience that brought these collaborations to life and encouraged deeper customer interaction with the products.

The ones that didn’t win an award but were awesome!

Microsoft 15 Years of Minecraft

Microsoft needed an in-store experience that would celebrate the 15-year anniversary of Minecraft and highlight Minecraft and Microsoft’s collaboration on a global scale, simultaneously with their four flagship stores in Seattle, New York, London and Sydney. It needed to be interactive and represent the most recognisable features of the Minecraft game while integrating seamlessly into the Microsoft stores.

Ghostbusters Haunted Habitat

The aim of this activation was to promote the release of the Ghostbusters: Frozen Empire movie in March 2024, as well as the Ghostbusters collaboration with Sony PlayStation. The launch needed an activation that would offer a perfect backdrop and opportunity for attendees to be immersed in the imaginary and paranormal world of Ghostbusters.

Set during the school holiday period to coincide with increased visitor traffic to a Sydney tourist hotspot (SEA LIFE Sydney Aquarium) to maximise engagement and reach, this activation needed to maximise promotional activity around Ghostbusters: Frozen Empire and the Sony collaboration.

Windows Experience Centre

As one of only four Microsoft flagship stores globally, the Sydney location offers the opportunity to draw in locals and tourists alike, to allow them to experience Microsoft innovations that are also being enacted in the flagship stores in Seattle, London and New York, at the same time as their global counterparts.

Having an ever-changing rotation of display showcases at such a central location, in a tourist hotspot such as Sydney, is a prime opportunity to draw in foot traffic and increase sales, as well as social media shares, to market each Microsoft innovation.

A great result for the team and client partners!

Looking forward to celebrating with our clients, team and peers and showcasing the best the Australian retail marketing industry has to offer!

If you are attending, make sure you drop over and say hello to one of our team!