It's May. Is your retail story ready?

You've done the hard work, the range is strong, the brief is solid, the buyer relationship is there. But something between the loading dock and the shopper's hand needs connecting.

Do you need something to make your product and brand stand out in-store and capitalise on the current buyer confidence?

Good news! You have come to the right place…

Your product is awesome. Now make the shelf show it off.

We all know that May is the month retail decisions get made and the window to influence ranging and fixture allocation is closing fast!

The PoINT team have been working with marketing and trade teams across Electronics, Fashion, Beauty, Automotive, Hardware, Petcare and FMCG all year and what we're seeing consistently:

Brands that show up with a clear in-store concept win more floor space and convert more!

We wanted to share an opportunity worth your attention before the H2 window closes.

If you're heading into buyer meetings this month…

We're not going to suggest a workshop or a process. But we do have a clear point of view on what's working for retail in your category right now, and we'd love to share it.

If it's useful to have a conversation before you go into those meetings, about what the data is showing, what the best-performing briefs in your category look like, or just to pressure-test your thinking — reply to this email and we'll find a time.

No agenda on our side. Just a conversation that might be useful on yours.